The authors argue for a conceptualization of prejudice as something that people and contexts do, not just the type of person someone is. This interpretation shifts our view of prejudice from a static and fixed property of individuals to one that is active, dynamic and sourced from both people (e.g., their attitudes and beliefs) and the contexts that they inhabit. To fully understand the effect that people’s attitudes have on others, one must consider the contexts within which the actor and the target are embedded.